外贸建交函写作指南
外贸建交函是企业与潜在合作伙伴建立业务联系的重要开端，一份优质的建交函能够给对方留下良好印象，为后续合作奠定基础。以下将从建交函的结构、内容要点及示例进行详细介绍。
一、结构与内容要点
- 标题：简洁明了，直接表明函件主题，如“建立业务关系函”，突出核心目的，吸引收件人注意力。
- 日期：准确填写发函日期，格式通常为月/日/年，如“March20,2025”，便于双方对函件往来时间线进行梳理和存档。
- 收件人信息：包括收件人公司名称、详细地址、联系人姓名及职位。确保信息准确无误，例如“ABCTradingCo.,Ltd.123MainStreet,NewYork,NY10001,USAAttn:Mr.JohnSmith,PurchasingManager”，精准送达能提高沟通效率。
- 称呼：使用恰当称呼，若知道联系人姓名，用“DearMr./Ms.+姓氏”，如“DearMr.Smith”；若不确定，可用“DearSir/Madam”，体现尊重与礼貌。
- 开头：
- 说明信息来源，如通过行业展会、网络平台、商业伙伴推荐得知对方公司。例如：“Welearnedaboutyouresteemedcompany,ABCTradingCo.,Ltd.,fromtheCantonFair,wherewewereimpressedbythewiderangeofhigh-qualityproductsyoudisplayed.”
- 表达写信目的，即希望与对方建立业务关系。如：“Wearewritingtoexplorethepossibilityofestablishingbusinessrelationswithyourcompany.”
- 公司介绍：
- 简要介绍自身公司的性质、成立时间、业务范围等基本信息。例如：“Ourcompany,XYZInternational,wasfoundedin2005andhassincebeenaleadingmanufacturerandexporterof[mainproducts],withastrongreputationforqualityandreliabilityintheglobalmarket.”
- 强调公司优势，如先进生产设备、专业研发团队、严格质量控制体系等。“Equippedwithstate-of-the-artproductionfacilitiesandateamofexperiencedR&Dprofessionals,weareabletooffercustomizedsolutionstomeetdiversecustomerrequirements.Ourstrictqualitycontrolproceduresensurethateveryproductleavingourfactorymeetsthehighestinternationalstandards.”
- 产品或服务介绍：
- 列举主要产品或服务类别，突出特色产品或优势服务项目。“Ourproductportfolioincludes[listmainproductcategories],amongwhich[highlightfeaturedproduct]hasbeenhighlypraisedbyourcustomersforits[uniquefeaturesorbenefits].”
- 提及产品的质量、价格竞争力、售后服务等卖点。“Weofferourproductsatcompetitivepriceswithoutcompromisingonquality.Inaddition,ourdedicatedafter-salesserviceteamisalwaysreadytoprovidepromptsupportandassistancetoensurecustomersatisfaction.”
- 结尾：
- 表达合作期待，如希望对方回复、安排会面、索取产品目录等。“Wesincerelylookforwardtoyourfavorablereply.Ifyouareinterestedinourproducts,pleasedonothesitatetocontactus.Wewouldbedelightedtosendyouourdetailedproductcatalogandpricelist.”
- 提供联系方式，包括公司地址、电话、传真、邮箱等。“Ourcontactdetailsareasfollows:Address:[fulladdress];Tel:[phonenumber];Fax:[faxnumber];Email:[emailaddress].”
- 署名：发函人姓名、职位，公司名称并加盖公章。例如：“Sincerely,[YourName][YourPosition]XYZInternational”
二、建交函示例
主题：建立业务关系函
March20,2025
ABCTradingCo.,Ltd.
123MainStreet,NewYork,NY10001,USA
Attn:Mr.JohnSmith,PurchasingManager
DearMr.Smith,
Wearewritingtointroduceourselvesasaleadingexporterinthefieldof[productcategory]andexpressoursinceredesiretoestablishbusinessrelationswithyouresteemedcompany.WelearnedaboutABCTradingCo.,Ltd.fromtherecent[tradeshowname],wherewewerehighlyimpressedbyyourcompany'sinnovativeproductrange.
Ourcompany,XYZInternational,wasestablishedin2005.Wespecializeinmanufacturingandexporting[listmainproducts].Overtheyears,wehavebuiltasolidreputationfordeliveringhigh-qualityproductsandexcellentcustomerservice.Ourproductionfacilitiesareequippedwithadvancedtechnology,enablingustoproduce[product]withprecisionandefficiency.
Ourmainproduct,[featuredproductname],hasseveraluniquefeatures.Itismadefromhigh-gradematerials,ensuringdurabilityandlong-termperformance.Moreover,itsinnovativedesignhasmadeitapopularchoiceamongcustomersworldwide.Wealsoofferacomprehensiveafter-salesservicetoensurethatourcustomersarefullysatisfiedwiththeirpurchases.
Webelievethatthereisgreatpotentialforcooperationbetweenourtwocompanies.Weareconfidentthatourproductscanmeettheneedsofyourmarket,andwelookforwardtoworkingwithyoutoexplorebusinessopportunities.
Wesincerelyhopetoreceiveyourreply.Ifyourequireanyfurtherinformation,pleasefeelfreetocontactus.Ourcontactdetailsareasfollows:
Address:[Yourcompanyaddress]
Tel:[Yourphonenumber]
Fax:[Yourfaxnumber]
Email:[Youremailaddress]
Sincerely,
[YourName]
[YourPosition]
XYZInternational